Fashion / Lifestyle

Red Carpet, One Big Green Challenge

After the mega-post last week, I am taking a break from my alphabet challenge this week in order to report – as promised some time ago – on the latest developments in greening the red carpet.

Of course, it was the 85th edition of the Academy Awards, better known as “The Oscars”, last weekend and, as always, it was eye-candy for fashionistas. Who got it just right, who got it terribly wrong, and who surprised us most when it comes to putting glam into green on the red carpet?

Green Oscar Statue

To start with, the reigning queen of the Green Carpet Challenge, Livia Firth, admitted that she opted for a low-key Oscars weekend. “This year we’ve gone back to basics for the Oscars, as we’re saving our fire for a very big GCC announcement during Paris Fashion Week on 4th March – stay tuned,” Livia explained on her Eco-Age website.

She also hinted that this announcement may involve Hollywood’s green champion Leonardo DiCaprio, who has just launched the Hands Off My Parts! campaign for WWF to stop illegal trade in elephant ivory, rhino horn, tiger bone and other body parts of these majestic and very threatened animals.

The campaign comes just days ahead of the World Wildlife Conference in Thailand where governments will come together to make decisions on international trade in animals and plants, many of which are destined for the luxury markets.

Back in Hollywood, however, this year’s Oscars were slim pickings when it comes to green and glam fashion.

Sure, Helen Hunt wore an off-the-rack H&M Conscious Collection dress, but she certainly didn’t skimp on jewellery, wearing a reported $700,000 worth of it by Martin Katz.

85th Annual Academy Awards - Arrivals

Then there was this mustard-coloured dress by the “Skyfall” star Naomie Harris. The gown is the winning design in Suzy Amis Cameron’s Red Carpet Green Dress Challenge and was designed by Ghana-born Michael Badger who was mentored throughout the design process by Vivienne Westwood. The dress is made from GOTS certified organic silk crepe de chine and dyed using chamomille and golden rod, with no chemicals involved. It has reclaimed threads and zips, and was embroidered with vintage beads and even chocolate wrappers!

naomie-harris-oscars-2013

The dress is wonderful, the girl is gorgeous, but I can’t help but think this is a bit of a consolation prize for those who wish to see more green on the red carpet. The reason is, that after several years of greening the Oscars and some real successes in the past – like Meryl Streep in the golden Lanvin eco-gown last year, I admit I was a bit disappointed that so few Hollywood stars took up the green carpet challenge in 2013.

I surely missed Stella McCartney’s pal Gwyneth Paltrow who rocked last year in a statuesque white dress by Tom Ford, one of the nine designers who signed up to the Green Carpet Challenge in 2012. While Salma Hayek, the gorgeous wife of PPR boss Francois-Henri Pinault, was perhaps more focused on her latest charity project for Gucci together with Beyoncé on women’s empowerment (kudos for that!) than worrying about the sustainability credentials of her Alexander McQueen gown.

That’s why this year’s ceremony left me asking for more: more inspiring designs, more green and glamorous ambassadors, and more positive messaging. And that’s why I am very much looking forward to next week’s big GCC announcement.

For now, it’s a cut!

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