The latest announcement by Gucci teaming up with Livia Firth to create the first-ever fully traceable luxury bag, and a host of celebrities including Stella McCartney and Leonardo DiCaprio campaigning on wildlife trade this week sent my PR brain into overdrive about other possible match-made-in-heaven celebrity+good cause ideas that (could) put glam into green. Here they are. Some are downright silly, while others, who knows, could be more plausible… What do you reckon?
- Ralph Lauren and Ferrari to lead the “Roam Free” campaign against horsemeat
- Stella McCartney to do an Arctic-inspired collection in support of polar bears (and many other threatened animals living in the Arctic)
- Cartier to launch a Save Big Cats campaign with Naomi Campbell as its face
- Twitter to donate £1 to the Royal Society for the Protection of Birds for each bird photo taken during seasonal migration and shared with @RSPB followers (ok, not quite a celebrity but still a worthy cause)
- After a controversial show in Milan last year, Dolce & Gabbana to front a “Kick Racism Out of Fashion” campaign
- Having decorated the Chanel runway with wind turbines in 2012, Karl Lagerfeld to become the goodwill ambassador of the International Renewable Energy Agency, IRENA
- The US Republican Party to make an unprecedented donation to combat elephant poaching in Africa in order to protect its own mascot
- After presenting bee-inspired designs for its 2013 spring collection, Alexander McQueen label to lobby for the ban of pesticides that kill bees in Europe and elsewhere in the world
- The Duchess of Cambridge to design a sustainable “Royal Baby” collection for People Tree
- And finally… Prada to team up with Greenpeace on a campaign “Don’t Be A Fashion Devil – Detox Your Wardrobe!”
P.S. When I had a brief stint at a leading global news agency a few years back, we were actively discouraged by the editorial manual to cover stories about celebrity endorsements or other such “pedestrian” news. Now that I’m a blogger, unencumbered by strict editorial control (and, arguably, rigorous standards that come with it!), I absolutely relish and look forward to this kind of announcements. May there be more green-and-glam partnerships! And may their union be blessed with sustainable offspring!