A Red Centenary

BY Green Stilettos / Nov 08, 2017

Fashion, R

As the last fiery autumn leaves give way to the first snowflakes, my mind is drawn to the events that took place 100 years ago this week: the Russian Revolution, which shaped much of the history of the 20th century, not least in fashion – back home and abroad.

It might be a surprise for some to hear that Russia was a fashion trendsetter at the turn of the 20th century, inspiring the likes of Coco Chanel to design Slavic peasant-style blouses. Ironically, many Russian émigrés ended up working for the storied house of Chanel after the Revolution.

Photo via condenast.ru

After the Red October, when Russia along with the rest of Europe was in the grip of death and devastation brought about by World War I and its own civil war that followed, fashion was relegated to a mere frivolity, a remnant of a bourgeois lifestyle.

Out with velvet and lace; in with canvas and sackcloth to dress the new Bolshevik woman. The Revolution had a twofold effect on Russian women: on the one hand, it paved the way for women’s emancipation in political and economic life; on the other,  it deprived women of their right to enjoy fashion for many decades to follow.

The first Russian fashion show was organised by French designer Paul Poiret in St Petersburg just a few years before the 1917 Revolution. The next one – by another Frenchman Christian Dior – was not to be held on Russian soil until 1959.

‘Will technology save fashion?’ panel debate with Mira Duma. Photo via vimeo.com

One hundred years on after the October Revolution, Russian fashion has made a comeback on the world stage. Today’s Russian fashion revolutionaries – like Mira Duma – are pioneering technology and innovation at the service of sustainability.

And thanks to the political events of a century ago, the colour red has become entrenched in our minds as a revolutionary hue – a lasting legacy that has outlived that of Red October’s.



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