I pondered this question when I recently attended a one-night celebration of fashion and cinema called ‘A Night To Remember’, jointly organised by the Green Carpet Challenge, the British Academy of Film and Television Arts, and the British Fashion Council in London.
A dress can make a world of difference on the red carpet. It has been known to launch careers, such as Liz Hurley’s safety pin dress, raise eyebrows like the infamous swan dress worn by Icelandic signer Björk, or it could be used to send a powerful message of sustainability – the idea behind Livia Firth’s Green Carpet Challenge.
The London event featured a vintage exhibition of iconic dresses by Givenchy, John Galliano and Alexander McQueen, all draped on biodegradable mannequins, as well as more recent creations worn on the red carpet by celebrities ranging from Cameron Diaz to Emma Watson.
Commenting on the impressive display, Livia Firth said: “I hope it will inspire delight and continue to show that sustainability is the most magical and show-stopping story in fashion”.
And with some of the biggest names in the fashion and film industries in attendance, it seems like her message is getting through. Granted, one green-and-glam gown worn on the red carpet can’t change the multi-billion industry overnight, but it certainly helps to make a difference — one dress at a time.