The heatwave sweeping across Europe has me operating at reduced capacity and dreaming of going down to the beach for a refreshing dip in the lake, sea or ocean. To do that stylishly as well as sustainably, here are three sizzling swimwear brands.
Mara Hoffman has become a household name for chic and sustainable fashion, after founding her eponymous label in 2000 as a fresh graduate of Parsons School of Design in New York City. As part of the brand’s commitment to responsible practices and mindful consumption, 100% of Mara Hoffman swimwear is produced using recycled nylon or recycled polyester. For instance, this high cut Gamela one piece in watermelon red is made from ECONYL®, a 100% regenerated nylon fiber made from pre and post-consumer waste, like fishing nets, industrial plastic waste and fabric scraps.
Since beginning its journey towards sustainability in 2017, Australian family owned-and-run brand peony has made its name as a global leader in sustainable luxury swimwear. Its latest capsule collection, available exclusively at peony and NET-A-PORTER is made entirely from recycled and sustainable fabrications; both main fabric and lining. Further, 100% of peony fabrications meet Oeko Tex Standard 100, the highest certifiable standard for ensuring responsible use of chemicals during production. This strapless one piece in gingham is my coup-de-coeur.
Another brand hoping to change the tide against plastic pollution is SLO active, a self-proclaimed ‘activist oceanwear’ brand from New Zealand. Its Clean Lines collection has just reached its fundraising target on Kickstarter, so let’s hope we can soon get our hands on SLO active bikinis and wetsuits made in Italy using Yulex Pure, a plant-based alternative neoprene. For every piece bought, the company will donate to an ocean conservation charity of your choice.
That’s it from me for now—stay cool and enjoy your swim responsibly! On this note, check out my earlier post on other ocean-friendly brands.