Something for the Boys
Fashion / Random Thoughts

Something for the Boys

We know from the marketing gurus that women make the majority of purchasing decisions in their households, and tend to be more sustainable consumers than men, more influenced by ethical considerations. Indeed, as I learned at the recent SOURCE Summit, the ethical fashion market is predominately oriented towards female consumers, targeting medium- to high-income market share. … Continue reading

In Search of Quality: My Fashion Fast Against Fast Fashion
Fashion / Green-to-Glam Ideas from A to Z / Q

In Search of Quality: My Fashion Fast Against Fast Fashion

The key in the quest for green-and-glam fashion is to choose quality over quantity. This is the underpinning of the “slow fashion” concept, as opposed to the throw-away “fast fashion” mindset. That’s why the “quality vs. quantity” dilemma finds itself  as the topic of this week’s article dealing with the letter “Q”. In Marie Curie-like fashion, … Continue reading

The Pioneers
Fashion / Green-to-Glam Ideas from A to Z / P

The Pioneers

This week’s green-and-glam idea starting with “P” is dedicated to the pioneers of sustainable fashion. Well before “eco-“, “ethical” and “conscious” fashion became du jour, they were blazing the trail, pushing the boundaries and teaching us some important lessons on how to bring desirable and sustainable together. For this article, I profile three such pioneers, … Continue reading