Walking down Geneva’s Rue du Rhône is like leafing through a glossy magazine: some of the world’s most coveted jewellery, watch and fashion brands are all present here, and outdoing each other by the splendour of their flagship stores and the elegance of multi-million dollar creations within. How did this Calvinist city, where obvious displays … Continue reading
Monthly Archives: September 2013
One Click to Green-and-Glam Fashion
As a working mum, I am a big fan of online shopping. I routinely make my purchases – from groceries to designer splurges – on the Internet. However up until now, I was rather dismayed at the paucity of sustainable fashion offerings by major e-tailers. With online sales booming, can green-and-glam fashion be just a … Continue reading
Something for the Boys
We know from the marketing gurus that women make the majority of purchasing decisions in their households, and tend to be more sustainable consumers than men, more influenced by ethical considerations. Indeed, as I learned at the recent SOURCE Summit, the ethical fashion market is predominately oriented towards female consumers, targeting medium- to high-income market share. … Continue reading
Back to School: Preppy Style for Grown-ups
The first week of September is when children across the Northern hemisphere go back to school. As I was leafing through fashion magazines while sticking labels on my son’s school clothes, I noticed that the preppy style is also back on trend for the 2013-2014 AW season. As much as I love the tailored and … Continue reading