These couple of weeks I am doing a fair amount of packing due to a three-week family holiday in Australia. Those travelling with young children will relate to the proverbial ‘kitchen sink’ being moved from continent to continent, as well as the hassle of negotiating various airport obstacle courses. It is hard to believe that not … Continue reading
Tag Archives: Elvis & Kresse
Something for the Boys
We know from the marketing gurus that women make the majority of purchasing decisions in their households, and tend to be more sustainable consumers than men, more influenced by ethical considerations. Indeed, as I learned at the recent SOURCE Summit, the ethical fashion market is predominately oriented towards female consumers, targeting medium- to high-income market share. … Continue reading
The Only Way Is Up!
Let me tell you a secret: recycling is so last season. The new big trend in sustainable fashion is “upcycling”, which finds itself as the green-to-glam idea starting with the letter U. Upcycling means not just reusing something, but actually making it better by adding value. In other words, it is worth more in its … Continue reading