We know from the marketing gurus that women make the majority of purchasing decisions in their households, and tend to be more sustainable consumers than men, more influenced by ethical considerations. Indeed, as I learned at the recent SOURCE Summit, the ethical fashion market is predominately oriented towards female consumers, targeting medium- to high-income market share. … Continue reading
I admit it: I have a foible for street markets. Perhaps because it makes me feel like a gold prospector: stumbling upon a few precious nuggets amidst rocks and sand! Here in Italy, where the whole country is celebrating the Ferragosto (15 August), street markets are a particularly rewarding experience. They can be surprisingly sustainable, … Continue reading
This week’s letter is T, and we are talking sustainable textiles! The subject is both timely and serendipitous, as I have just written my first piece for the Ethical Fashion Forum’s SOURCE Intelligence Magazine on this very topic! Titled ‘The Fab Five: Fabrics That Help You Cut Your Environmental Footprint‘, it is an interview with … Continue reading
green stilettos 