In honour of Independence Day, we look at US ethical fashion brands you can proudly wear to Fourth of July parties and sing The Star Spangled Banner in. Today, 97% of garments sold in the US are made elsewhere, mainly in China, India and Mexico. But even clothing that displays the ‘Made in USA’ label … Continue reading
Tag Archives: Patagonia
Something for the Boys
We know from the marketing gurus that women make the majority of purchasing decisions in their households, and tend to be more sustainable consumers than men, more influenced by ethical considerations. Indeed, as I learned at the recent SOURCE Summit, the ethical fashion market is predominately oriented towards female consumers, targeting medium- to high-income market share. … Continue reading
In Search of Quality: My Fashion Fast Against Fast Fashion
The key in the quest for green-and-glam fashion is to choose quality over quantity. This is the underpinning of the “slow fashion” concept, as opposed to the throw-away “fast fashion” mindset. That’s why the “quality vs. quantity” dilemma finds itself as the topic of this week’s article dealing with the letter “Q”. In Marie Curie-like fashion, … Continue reading
The Pioneers
This week’s green-and-glam idea starting with “P” is dedicated to the pioneers of sustainable fashion. Well before “eco-“, “ethical” and “conscious” fashion became du jour, they were blazing the trail, pushing the boundaries and teaching us some important lessons on how to bring desirable and sustainable together. For this article, I profile three such pioneers, … Continue reading