Recently a budding designer asked me about sustainable and luxurious packaging options, and it made me think about this important yet often overlooked part of the product offering. Packaging is an $11 billion elephant in the room, according to the Sustainable Packaging Association, and it is essential to communicating the brand’s sustainability commitment. Although brown … Continue reading
Tag Archives: Tiffany & Co.
Karats and Karma
It is Valentine’s Day and chances are that somewhere tonight some lover would pop the question – and back up the proposal by a little something that sparkles. If you live in the United States, that little something has four out of five chances of being a diamond, largely thanks to the timeless and ingenius … Continue reading
Inspired by Nature
“Nature is our most important designer,” said Tiffany &Co.’s Chairman and CEO Michael J. Kowalski announcing the company’s commitment to the environment last November. I am sure many other fashion and luxury CEOs could sign up to this statement. Since its dawn, the fashion industry has drawn inspiration from nature. Think, for instance, about the … Continue reading