It is hard to believe but we’ve come to the last letter in the A to Z green-to-glam ideas challenge. Over the past six months, we have covered trends and textiles, lifestyle and luxury, pioneers and pundits, as well as the trials and tribulations of sustainable fashion. The final article in this series, dedicated to letter … Continue reading
Tag Archives: green-to-glam ideas
Wild and Fashionable
From wool and leather to perfumes and fine foods, wildlife is a major source of raw materials for the luxury industry. However, the very sustainability of this value chain ultimately depends on the survival of animals and plants in the wild. With one in four mammals and nearly one in five reptiles now threatened with … Continue reading
The Only Way Is Up!
Let me tell you a secret: recycling is so last season. The new big trend in sustainable fashion is “upcycling”, which finds itself as the green-to-glam idea starting with the letter U. Upcycling means not just reusing something, but actually making it better by adding value. In other words, it is worth more in its … Continue reading
Style vs. Fashion – A Lesson From An Icon
OK, we are down to letter S in the green-to-glam ideas from A to Z challenge, and this week’s article is dedicated to style, as opposed to fashion. By its very essence, fashion is transitory, while style is timeless. Have you ever heard of anyone or anything being “out of style”? This is why choosing … Continue reading
Is Russia Ready for Sustainable Fashion?
It’s no big secret that Russian girls love fashion. In particular über-brands, sky-high heels and lots of makeup. Whenever I go back to Moscow, where I was born, I always feel slightly underdressed compared to the city girls. But is there room for sustainability in Russia’s growing appetite for fashion? This is the subject of … Continue reading
In Search of Quality: My Fashion Fast Against Fast Fashion
The key in the quest for green-and-glam fashion is to choose quality over quantity. This is the underpinning of the “slow fashion” concept, as opposed to the throw-away “fast fashion” mindset. That’s why the “quality vs. quantity” dilemma finds itself as the topic of this week’s article dealing with the letter “Q”. In Marie Curie-like fashion, … Continue reading
The Pioneers
This week’s green-and-glam idea starting with “P” is dedicated to the pioneers of sustainable fashion. Well before “eco-“, “ethical” and “conscious” fashion became du jour, they were blazing the trail, pushing the boundaries and teaching us some important lessons on how to bring desirable and sustainable together. For this article, I profile three such pioneers, … Continue reading
A Match Made in Heaven? 10 celebrity+good cause ideas
The latest announcement by Gucci teaming up with Livia Firth to create the first-ever fully traceable luxury bag, and a host of celebrities including Stella McCartney and Leonardo DiCaprio campaigning on wildlife trade this week sent my PR brain into overdrive about other possible match-made-in-heaven celebrity+good cause ideas that (could) put glam into green. Here they … Continue reading
The Seven Rules of Sustainable Luxury
Ok, we’ve finished the hors-d’oeuvres and the entrée, and we’re sinking our teeth into the main course! When I started this blog on green-to-glam ideas from A to Z, I never thought I would get beyond A, B and C. But here we are, half-way through the alphabet and onto letter “L”, which deals with … Continue reading